Drawing on many years of experience as a human being and 12+ years as a Front-end Developer, Technical Project Manager and UX Architect, I’m driven by our digital evolution, our mobility and all the ways we're using technology as a life-compass—a currency of information, entertainment, services, products and social interaction. A sound Experience Strategy develops from a steady focus on a client’s intersection of business + technology + people to design experiences that are enabled by human needs and emergent technologies.
I'm a systemic, critical thinker with a global perspective, a great eye for detail, beauty and nuance and I love to put information in formation.
FACETS & ROLES
Collaborative workflows, inspiration and guidance to support the product vision.
Assign ideal methods for communicating concepts and executing the build and launch.
Quantitative Analysis of passive data
Qualitative Inquiry, Observation + Testing
Competitive + Cultural Landscapes
Metrics + Analysis + Interpretation
Informed design decisions
Strategy + Vision
Insights that reveal true needs for Experience Design across all touch points and account for environment, scale and emerging technology.
Crafting intuitive digital structures, navigation, features and content spaces for ease of use and memorable experiences across Web, Mobile and native platforms.
Thinking from first principles to devise system and information design with parity + continuity across a multi-channel experience.
Facilitates client / team understanding with immediate proof-of-concept, business requirements and usability testing.
Inquiry, observation and testing with insightful analysis and reporting to validate and inform Requirements and Design.