Online Decision Path

UX Strategy, Vision, UX Prototype

Speaking to a wider audience with a very helpful voice.

No longer just an online catalog for Auto Dealers and Enthusiasts, the site will speak directly to mainstream drivers who need to make sense of a tire's comparative factors to meet their driving needs. Just tell the site what you drive and where you live for a breakdown of tire options, why they're suited to you and where to buy them. An informed decision is more likely to resonate at the store where they may be faced with competitive products and offers.

Racing, tuning and sports content for enthusiasts is now grouped and categorized by their interests so it feels curated for them rather than trying to find what you like in the company's archive.


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