AMF | UX Strategist / Lead

The most beautiful thing we can experience is the mysterious,
It is the source of all true art + science.
— Albert Einstein

Business Solutions | Axure Prototype
2011
Starwood Hotels
Hotel Offers Management

<b>ROLE:</b> UX Architect<br /><b>OBJECTIVE:</b> I devised the interface prototype for a Flex app that draws from Starwood's existing folder-based architecture and navigation. For Starwood's nation-wide content admins who manage myriad promotional offers and assets at global, national, regional and local levels, I created a system that tailors the workflow and search queries to each administrator's regional and property context.

<b>MY HOTELS DASHBOARD</b> : The system is designed to invert their existing folder-based interface and only display content relevant to the hotels one manages and deliver system or custom reminders to help prioritize a variety tasks.

<b>PREVIEW OFFER</b> : Because offers can be be very simliar with variable details and conditions, we devised a preview pane to ensure they select and open the correct offer.

<b>EDIT OFFER</b> : We devised a three column panel to easily 'build' an offer with global elements, custom elements, multi-language versions and preview the offer within a single workspace.

<b>EXPIRING SOON</b> : Any offers or image rights that are soon to expire are indicated in all content views including search results and smart-dashboard widgets.

<b>ASSET MANAGEMENT</b> : The asset catalog is improved with the visual display of thumbnails, tags and dimensions.

<b>UPLOAD IMAGE</b> : Though assets are collected in one place, you can upload or edit an image from anywhere within the application so workflow is not interrupted.

<b>EDITABLE FAQ</b> : The existing system had very cursory and highly technical help available so this element provides basic manuals, updates and allows Frequently Asked Questions to be written by the people who actually use the system.

<b>ADD or DELETE HOTELS</b> : For myriad reasons, admins need to add and delete hotels as their territories or responsibilites change. We made this a simple batch process that quickly customizes their workspace.

Business Solutions | Concept Explorations 2010
First Data
Social Intranet

<b>ROLE:</b> UX Architect<br /><b>OBJECTIVE:</b> Along with the client's Company-centric vision, 'Resource,' I contributed to two inverted, people-centric concepts, 'Compass' and 'Neighborhood,' to encourage employee connections

<b>THREE OBJECTIVE UIs</b> : 'Compass' is Self-centric; 'Neighborhood' is People-centric; Resource is Company-centric.

<b>USER-CREATED NAVIGATION</b> : The 'Compass' interface is a simple search area for natural language queries and a drawer of 'your content' aggregated based on your settings, ratings or frequency.

<b>COMPASS = GUIDANCE</b> : The UX concept is to access anything you need just by asking for it.

<b>RELATIONAL CONTENT</b> : Employee profiles are presented in relational ways rather than just a projection of one's HR file.

<b>THE OFFICE AS NEIGHBORHOOD</b> : Manifests as a bird's-eye view of relevant departmental and colleague activity as it relates to your work or environment.

<b>COMPANY RESOURCES</b> : The client envisioned the site as company wiki or portal. We elaborated with an 'Agenda' interface and incoporated social planning elements.

<b>HELP DRAWER</b> : We created a footer element that contained a conversational way to find people, services and departments.

Business Solutions | Analog Personas & Scenarios 2011
Motorola Business
Discovery: Remote Field Operations

<b>ROLE:</b> UX Architect<br /><b>OBJECTIVE:</b> I created personas with a summarized matrix and scenarios to inform our remote collaboration strategy. My documentation reflects Remote Sales Operations and internal Motorola employees fragmented workflows to reveal opportunities for integration of data sources and multi-channel workflows, automation of repetitive tasks and the co-creation and sharing of sales collateral.

<b>PERSONA MATRIX</b> : Looking at multiple personas side-by-side helps to reveal similarities, overlap and edge cases to focus on the holistic solution.

<b>PERSONAS</b> : The detailed personas highlight the contrasting workstyles of those in the office and those in the field.

<b>INTERNAL PERSONAS</b> : These personas elevated employees who serve Motorola employees and treated them equally to those who serve Motorola customers.

Business Solutions | Axure Prototype Gartner Research
Mobile Research Collection

<b>ROLE:</b> UX Architect<br /><b>OBJECTIVE:</b> With the UX theme, 'Time is an Illusion,' I designed a conceptual tablet prototype for world-traveling, C-level executives to make the best use of their time away from the office. The features, synched with Gartner Research archives, enable people to collect, prioritize, add meta data and share their research and notes. Design was based on two consumption modes: collection of selected articles for reading during travel and quick ways to prepare for meetings.

<b>CONTENT PREVIEW</b> : The dashboard is categorized by priority: My Stack for the articles you've selected, Articles that have been recommended and then Initiatives--pushed by the system, Editorial and Multimedia for the more passive reading mode. Each category breaks down its article collection with some meta information to help one decide what's important and where to start. You can see if which articles are being talked about, recommended or meet your alert criteria.

<b>ARTICLE FOCUS</b> : We modeled the article view after a reader interface where the noise of related content is removed, but you still have easy access to annotation tools and analyst/author profiles.

<b>ANALYST BACKGROUND</b> : Allowing easy access to analyst profiles of the article you are reading helps one research related topics or approaches further.

<b>SEARCH</b> : The search element allows full capability to filter, sort and add articles to your library.

<b>LIBRARY</b> : The library is your collection of articles. Here, you can categorize and add tags and notes that help you view a large volume of reasearch in terms that are meaningful to you.

<b>PERSONA MATRIX</b> : I created mini-personas to highlight consumption modes and features suited for mobile consumption.

Business Solutions | Pitch: Conceptual Wireframes 2011
AVON Representatives
Sales & Social Engagment

<b>ROLE:</b> UX Architect<br /><b>OBJECTIVE:</b> While AVON was looking at social media to increase and deepen relationships between sales reps and customers, I questioned why their long-standing Women's empowerment causes weren't more closely aligned with their campaigns. Using the current successful models of crowd-sourcing and cause marketing (Kiva, Apolis global, etc.), I also presented options to unify AVON's campaigns with Women's causes. This diagram presents AVON's growth from 'business as usual' to radically increased engagement between reps and customers with the addition of a social marketing strategy.

<b>REP PAGE</b> : The new rep page would promote performance incentives with rich features to acquire new, and engage existing, customers.

<b>EDITORIAL</b> : Editorial content would be tailored to help AVON representatives promote their products and sell with a personal touch.

<b>CAMPAIGNS and CAUSES</b> : Instead of dividing these two defining elements of AVON, they would be integrated to support each other.

<b>CAUSE STATUS</b> : Reps and Customers would be aware of a cause's growth and impact.

<b>SOCIAL WIDGETS for REPS</b> : With each new campaign, and on regularly a scheduled basis, new widgets would be developed for Representatives to use on their AVON social sites.

Business Solutions | Conceptual & Detailed Wireframes 2011
Royal Bank of Canada
Currency Rate Watcher

<b>ROLE:</b> UX Architect, Content Strategist<br /><b>OBJECTIVE:</b> To market RBC's Product Suite, I drafted a wireframe and content map to suit concepts aimed at two audiences: new and existing customers. I also did a quick redesign of highly responsive currency rate tiles.

<b>MARKETING SITE</b> : Templated layout is devised for dynamic content served for new, existing and regional customers.

<b>PRODUCT PAGE</b> : Simple interface devised to deliver product component details as you hover over the graphical product screen.

<b>HERITAGE THEME</b> : Content strategy defines facets to promote RBC's Heritage and Reputation.

<b>INNOVATION THEME</b> : Content strategy defines facets to promote innovation and Responsive Design.

<b>CURRENCY TILE REDESIGN</b> : We followed industry standards yet tailored our design to specific business requirements. The compact space dictated strict economy of design as we supported multiple activity states, user controls and preferences.

Business Solutions | Axure Prototype 2011
Air National Guard
Online Recruiting Administration

<b>ROLE:</b> UX Architect<br /><b>OBJECTIVE:</b> I interviewed Master Seargents and Recruiting Administrators for insights to prototype a system that improves fragmented workflows and ensures that published content is based on current, valid data.

<b>PRIORITY TASK</b> : To aid the national recruiters, we streamlined their tedious, click-heavy workflow to easily validate vacancies and publish them to the live, public recruiting site.

<b>HISTORICAL REPORTING</b> : Data is cached daily to provide a performant report that holds year-to-date vacancy totals.

<b>EMAIL REPORTS</b> : Abiding strict security guidelines, we allowed colleagues to email EXL or PDF reports.

<b>TAILORED HELP</b> : Each section of the site has a tailored manual.

Advertising always advertises advertising.
— Marshhall McLuhan

Marketing | UX Documentation 2010
McDonald's
USA Website Redesign

<b>ROLE:</b> UX Architect, Content Strategist<br /><b>OBJECTIVE:</b> McDonald's had been creating companion sites to tell the modern McDonald's story while leaving their main USA site to feature menus, logistics and a basic level of nutritional information. We know what people come to McDonald's.com for: Food, Jobs and Promotions. As Content Strategist, I wanted to give them more by unifying the food and editorial content. I devised engaging callouts throughout the site to expose people to McDonald's Food Quality, Nutrition, History, Services and the man who started it all—Ray Kroc.

<b>FOOD + NUTRITION</b> : Obviously, a main focus is on the food. The consistently appetizing and satisfying McDonald's experience, and the quality and innovation behind it.

<b>OUR STORY</b> : Telling McDonald's story is comprehensive. There is so much people don't really know, so we brought that forward and presented it with McDonald's family-friendly voice.

<b>RAY KROC</b> : For ten years the previous website alluded to Ray Kroc's vision of Quality, Cleanliness and Service, but it didn't really show how these values are reflected in the restaurants today. We wanted to tell his story to show how today's contemporary leadership reflects these ideals with Gold standards in food quality, ever-expanding menu choices and restaurant services , like free wi-fi, are keeping pace with modern families.

<b>PERSONAS</b> : I created Personas to remind us of the tangible ways that customers experience McDonald's, on- and off-line, and the intangible ways they make the decision to do so.

<b>USABILITY TESTING</b> : I co-facilitated user testing with representative customers and used their broad feedback to inform our Food Menu navigation and validate our presentation of Food + Nutrition side-by-side.

<b>CONTENT STRATEGY</b> : The Content Strategy, in theory, is to tell the contemporary McDonald's story. In practice, it is to make it very simple to find desired content (Food, Jobs, Promotions) and expose viewers to appreciated content (the stories) using engaging callouts along the way.

<b>SITE MAP</b> : The site map shows two main content groupings—Food + Nutrition and Editorial Content (Food Quality, Our Story, Careers and Services). Though the divisions are clear as we concepted and wrote them, on the site they are seamless and support each other to give a holistic, contemporary vision of McDonald's.

<b>SITE PRESENCE</b> : Through stakeholder interviews and usability testing, we learned what was important to each and we fused these requirements to understand where to surface desired and appreciated content. This site map reflects where the 'Our Story' content lives and where we will expose viewers to it along their site paths.

<b>SMART PHONE PROJECTIONS</b> : We wanted McDonald's to be sure they were thinking about mobile services for today and the future. We researched the projections of smart phone vs. mobile phone penetration, the move toward HTML 5, offline storage, voice inputs as well as the notion of mobile as a primary device with the Web, a close 2nd.

Business Solutions | Axure Prototype 2009
AT & T
Enterprise Search; Categorized Results

<b>ROLE:</b> UX Architect<br /><b>OBJECTIVE:</b> With content categories already decided, I created a prototype to demonstrate the the organized search results, search query constraints, auto-suggest feedback to avoid typos and featured content receive more targeted, meaningful results.

<b>ENTERPRISE BUSINESS SEARCH</b> : To offer an optimal search experience for customers who range from C-level to managerial to administration, we optimized the results interface to visually categorize content and help people easily find the type of information they're looking for.

<b>PRESCRIPTIVE SEARCH</b> : As the customer is typing their product or service search criteria, the system offers curated promotional items and helpful terms and phrases to aid recognition and avoid common search errors like misspellings or truncated words.

<b>CATEGORIZED RESULTS</b> : Considering the end-use of the information, we categorized the results to reflect various customer needs: Products & Services, Ideas & Insights, Multimedia Presentations, Press Releases, etc.

<b>SEARCH PERFORMANCE FEEDBACK</b> : In order to monitor, measure and improve the ease of finding relevant information on their site, we integrated a contextual feedback module to capture a rating of and optional comments about the search experience.

Marketing | Axure Prototype 2010
H & R Block

<b>ROLE:</b> UX Architect<br /><b>OBJECTIVE:</b> To keep up with rapid iterations of A/B testing, I devised a prototype for daily design iteration as I optimized the home and other key pages for HR Block's 2010 tax season.

<b>DO-IT-YOURSELF</b> : We prioritized finding an office or finding the <i>right</i> online product for different tax situations over the competing drivers to help, tips and purchase.

<b>BEST OF BOTH</b> : This page was simply trying to do too much. We simplified the primary content and placed the secondary content in a sidebar.

<b>FIND AN OFFICE</b> : This is a key touch point that was offering more information than utility. We streamlined the primary and secondary tasks and corraled helpful information in a sidebar and also displayed it along with location results.

<b>SUPPORT</b> : We restructured this information to be relevant to all customers at different stages of their tax prep, filing or status checks.

Marketing | RIA Prototype 2009
Jones Apparel Group
Nine West & Jones New York

<b>ROLE:</b> UX Architect<br /><b>OBJECTIVE:</b> I created a prototype to mimic RIA for apparel retailer Jones New York's monthly feature videos, we used Flash and XML+CSS cue points to allow the viewer to get detailed product information on apparel content throughout the video segments. Using a remote XML file also allows for instant edits or updates as inventory dictates.

<b>VIDEO ARCHIVE</b> : Since the video's editorial content offered style tips that are suitable for all seasons, we created a context for viewing all videos without the cue point apparel drivers.

<b>9WEST</b> : Similarly, Nine West wanted to offer the ability to easily buy items featured in seasonal <b>What to Crave</b> videos. Enhancing the prevalent fashion editorial–to–store shopping behavior, each video segment/concept displayed the featured products drivers to the detail page and shopping cart.

Marketing | UX Documentation 2009
Kraft Foods
A.1. Steakhouse

<b>ROLE:</b> UX Architect<br /><b>OBJECTIVE:</b> With the visual design already started, I stepped in to diagram the content relationships and to wireframe the more complex interactions of the site. The rich site experience showcased all the ways you can bring the steakhouse to your house. While we knew people would come for the recipes, we wanted to promote the Steakhouse Expertise, Meat Prep Videos, products, promotions and seasonal features. The site is built in Flash and the architecture was built to manage and load cycles of remote XML content.

<b>STEAKHOUSE EXPERTISE</b> : Though the designed experience is rich, we wanted to keep the information easy to navigate and easy to grasp.

<b>SEASONAL FEATURED CONTENT</b> : Though the use of A.1. steaksauce on a burger is common, we wanted to show new ways of spicing up the standard burger. All burgers featured also drive to their related recipe and product.

<b>SITEMAP</b> : The site map communicates each section's content and its XML-feed relationship to the other sections.

<b>RIA WIREFRAMES</b> : The rich flash interface was diagrammed and noted to specify how the information/data would move through the site. Functional specs and interface reviews were also documented for our development partner.

Marketing | Axure Prototypes 2009
Lowe's
Visual Search
& Branded Product Site

<b>VISUAL CATEGORY SEARCH</b> : Asked to give the customer a new seach experience and provide optimal guidance along the purchase path, I devised 'Categories and Aisles.' This allowed the customer to have a spatial sense of where s/he was 'in the store' and use product visuals to make recognition and decisions easier while shopping.

<b>RELATED CONTENT</b> : This map shows the relationship between product content and its related buying guides, how-tos and UGC creative ideas.

<b>MOBILE SHOPPING ASSITANT</b> : I created a quick, simple prototype to test the concept of using an in-store/out-of-store Mobile Shopping Assistant. The gist was to allow a customer to enter a product # and be able to get inventory and location information on any item—in- or out-of-stock. This option is useful whether the customer is in the store or browsing through a flyer.

<b>HOLIDAY SEASON HOME PAGE</b> : I restructured the home page for 4 phases during the holiday season. Product features took the lead depending on whether people were decorating, buying gifts, entertaining or cleaning up and storing.

<b>IDYLIS HEALTHY HOME</b> : We developed a dedicated site that can fully showcase branded products that are sold exclusively at Lowe's. The site's experience and information highlighted the products' simplicity and benefits while demystifing the mechanics by defining technical terms and acronyms and using plain language instead of technical/industry terms.

Marketing | Content Audits + Site Maps 2009
Lutron
International Content Audits

<b>ROLE + OBJECTIVE</b> : As a sub-project of the USA site redesign, I reviewed the International Markets and developed a unified, color-coded document with Content Audits, Site Maps and Learnings Summaries for each market's Website. These findings helped the team create a structure for international sites while keeping the content market-specific.

<b>JAPAN AUDIT</b> : The audit revealed very well-organized, current and highly relevant technical information for the industry markets of engineers and resellers. An overall strategy is to add inspirational, lighting design content to all sites.

<b>JAPAN SITE MAP</b> : Again, very well-organized in presentation and file structure as the clean site map illustrates.

<b>LATIN AMERICA AUDIT</b> : Because this site is housed within the USA template, the shared content was scattered, redundant and not comprehensive as it often linked out to a different context within the USA product site.

<b>LATIN AMERICA SITE MAP</b> : This site simply existed as a translated, product demo microsite within the USA site, driving out to (English) product detail pages. The aim is to create a shared identity.

<b>EUROPE AUDIT</b> : The European sites uniquely offered design inspiration and multilingual technical content through mutiple, separate links. The aim is to unify the multilingual PDFs where possible.

<b>EUROPE SITE MAP</b> : Diagram of Products section with well-integrated product demos and technical brochures.

Marketing | Explorations + Axure Prototype 2009
Luxottica
LensCrafters Reco Engine & SEO Store Locator

<b>ROLE + OBJECTIVE</b> : In order to demystify the usual medical language used when presenting lens options, we wanted the experience of choosing opthalmic lenses to resemble having a conversation with a Lenscrafters Sales Associate. The aim of the Lens Recommendation engine was to prepare the customer for their store visit by providing all necessary information and well-suited product options as a starting point.

<b>EXPLORATIONS</b> : Drafts revealed the proper sequence of information and the interface inputs, controls …

<b>EXPLORATIONS</b> : … and the resulting recommendations and notes to print out for their store visit.

<b>PROOF-OF-CONCEPT</b> : To present the concept to the client and our designers and developers, we developed a working prototype so the internal decision tree that determines each customer's needs and recommendation would be clearly communicated, dicussed and fine-tuned by the client and our cross-discipline team.

<b>PROTOTYPE</b> : The concept was presented within the framework of the existing site for immediate recognition and proof-of-concept.

<b>SEO-ENHANCED STORE LOCATOR</b> : Through stakeholder interviews and search analytics we found that on-site and organic searches often included a ZIP code. We wanted to leverage this natural online behavior and also understand what it takes to follow it through to an offline store experience.

<b>SEO-ENHANCED STORE DIRECTORY</b> : The overal experience was to be improved by optimizing HTML and meta tags, creating dedicated store pages, devising more intuitive ways to find stores by services, Doctor and physical location.

Marketing | Axure Prototype + Detailed Wireframes 2010
SyFy Channel
WyFy Portal & Warehouse 13

<b>ROLE + OBJECTIVE</b> : For the rebranding, I created a prototype for the SyFy-sponsored, Rockefeller Center Wi-Fi portal page. Heavy programming was needed to make the page content feel <b>alive</b> as if it was constantly reading and reflecting the human activity within the Wi-Fi area.

<b>PROTOTYPE SPECIFICATIONS</b> : I used on-screen notes for the Chicago and New York offices and development partner to collaborate on the functional specifications of the project.

<b>WAREHOUSE 13 SITE MAP</b> : The site map reflects a basic network show site but, for the premier, the home page housed a RIA that allows the public to interact with Artie, the warehouse curator, just as the show's characters do.

<b>ARTIE, WAREHOUSE 13 CURATOR</b> : The wireframes needed to illustrate and annotate the programmed, adaptive content (clicked objects or search queries that return and play various videos).

<b>SEARCH WAREHOUSE</b> : If your search query object is located in the warehouse, Artie will find your object and serve it up on-screen.

<b>WAREHOUSE MAP</b> : The only way to access the map is to have the exact geo-coordinates or your consigned object accepted by Artie, and catalogued in the warehouse.

<b>SIMPLE ADMINISTRATION</b> : The admin site collects submissions for moderation. Approved items send an email with a link to the object while rejected items send a tart email from <b>Artie.</b>

<b>SYSTEM PROCESS FLOW</b> : The system flows, page states, module instances and logic branches needed to be well defined and communicated to designers, developers and project managers.

<b>USER TASK FLOW</b> : Without a prototype to demonstrate, unique task flows were detailed for clear interface design.

Marketing | Axure Prototype + Detailed Wireframes 2010
Wrigley
Extra 3pm Snackdown & NBA Sweepstakes

<b>CRAVING MANAGEMENT TIPS</b> : The desired editorial content for the site was updated daily and provided a month of tips to manage those mid-afternoon cravings.

<b>PAGE STATES</b> : Diagrams of Cookied and Authenticated page states.

<b>MODULE STATES</b> : Clear diagrams of default or user-initiated module states and instances for developers and designers.

<b>PROCESS FLOWS</b> : Clear outlines of system and logic flows for developers and designers.

I have never let my schooling interfere with my education.
— Mark Twain

PDF RESUME | email

9to5

UX Strategist / Lead | Freelance | Los Angeles, CA | Oct 2014 - Present

DAY-TO-DAY:
Provide UX thought leadership and encourage knowledge sharing
Contribute to new business pitches and efforts to grow client relationships
Encourage multidisciplinary collaboration and problem-solving
Act as user advocate
Review HCI principles, patterns, issues and techniques
PROJECT-BASED:
Work with clients to understand business requirements and goals
Research and analyze customers' content and functionality needs
Research and analyze industry trends and competitor sites
Translate and define UX strategy and concepts
Devise architectures, navigation, personas and experience maps for all levels of interaction or touch points
Work with writers and designers to ensure usability, simplicity and economy of design
Produce appropriate deliverables to communicate project landscape and detail
Produce working prototypes to demonstrate concepts, and actual customer experiences, for clients and internal teams
Develop usability test plans, conduct ongoing usability testing and provide analysis reports
Define metrics for assessing ROI and project success/growth
VARIOUS DELIVERABLES:
Content Audits/Evaluations, Competitive Reviews, Stakeholder/Customer Interviews, Heuristic Evaluations, Personas,
Functional Requirements/Specs, Site Maps, Content Maps, Wireframes, Use Cases, User Flows, Prototypes, Usability Testing Results/Analysis

Technical Project Manager | Slack Barshinger | Chicago, IL | January 2006 - December 2006

Work with Account and Creative to determine technical foundation and execution
Provide accurate time/cost/scope estimations for project budget
Drive project requirements, priorities and schedules
Produce site maps and wire frames
Provide Technical Direction to Creatives and Developers during concept development and Web development
Manage project routes and testing
Coordinate with Account Management to monitor project progress and budget; Gauge resource/priority adjustments accordingly
Prepare weekly progress report for Director of Digital Strategy
Manage expectations to ensure all deliverables are met according to specifications
Manage project documentation and archives
Manage all client SharePoint sites
Manage email marketing Web application and client accounts

Lead Developer | Slack Barshinger | Chicago, IL | January 2003 - 2005

Work with Account Team to determine foundation and scope of project production
Provide accurate time and resource estimations for project budget
Assist interface designers to ensure usability standards are met
Assist with information architecture, interface and navigation design
Provide Art Direction, concept development, and Web development on selected projects
Manage all deliverables’ specifications and schedules
Optimize artwork for electronic media as well as file economy

Web Developer | Slack Barshinger | Chicago, IL | January 2001 - 2003

Optimize artwork for electronic media as well as file economy
Develop in BBEdit using DHTML, and FLASH
Collaborate with off-site programmers on selected projects
Provide ongoing process improvement and standardization notes
Project Management: Banner and Email campaigns, monthly updates to company Web site
Sole developer from April 2002 through February 2003

education

Columbia College

Screenwriting / Writing for Multimedia / Digital Based Sound Production / Digital Photography / Typography / Geometry in the Arts / JavaScript / Visual Design for Interactive Multimedia / Computer Graphics and Animation / Independent/Team Production / Digital Video Production

Indiana University

Leo Tolstoy / Johann Wolfgang von Goethe / Henrik Ibsen / Jean-Jacques Rousseau / Sigmund Freud / Chinua Achebe / Voltaire

Barat College

Literary Research / British Literature / Photography / American Literature

Harper College

Philosophy / Literature / English Composition / French / Creative Writing / Public Speaking / Humanities / Geology / Journalism

software + languages

UX Presentation OmniGraffle, Keynote, Paper, Whiteboard, InDesign, iBooksAuthor
Prototyping & Scripting Axure Pro, HTML5, CSS, JavaScript
Productivity Excel, Google Drive/Docs, Basecamp, Evernote, Trello
OS & Devices iOS, Android, Smartphones, tablets
Platforms & APIs CRM, eCom, Social, Geolocation
Usability Testing TechSmith / Morae / Optimal Workshop

associations + activities

Information Architecture Institute | Active Member | 2008-9
Usability Professionals Association | Member | 2006
Alliance Francaise | Volunteer Developer | 2004-6
LiteracyChicago | Volunteer Literacy Tutor | 1994
Barat Journeaux | Arts & Entertainment Editor | 1990
Point of View | Works Published | 1990

may my mind stroll about hungry, fearless, thirsty, and supple
— e e cummings

VIDEOS in PLAYLIST

THE COFFEE SCENE : Alludes to Social Media and linking for human conection.
MEMENTO : Alludes to IA and Personas.
RIVERS + TIDES : Alludes to Temporal and Ephemeral design.
POWERS OF TEN : Alludes to macro/micro thinking in Research + Strategy.

Not taking risks is risky.
— Andrea Fratto

UCLA

Conceptual Prototype
Content Strategy
Information Design

Starwood Hotels

Conceptual Prototype
Detailed Wireframes

Motorola

Field Employee Personas
Internal Employee Personas
Analog / Offline Workflows

Royal Bank of Canada

Conceptual Wireframes

AVON

UX Strategy
Social Marketing Strategy
Conceptual Wireframes

Gartner Research

Conceptual Tablet Prototype
Annotated Prototype Guide
Consumption-Mode Persona Matrix

First Data

Concept Explorations

Air National Guard

Heuristic Review
User Interviews
Objectives & Requirements
Conceptual Prototype
Detailed Wireframes

US Air Force

Conceptual Prototypes
Detailed Wires

Heidrick & Struggles

Competitive Review

Emerson

Navigation Study
Competitive Review

Jones New York

Annotated Wireframes
Functional Reqs + Specs
Annotated Wireframes

Kraft Foods

Sitemap + Wireframes
Interface Development Review
Functional Reqs + Specs

LensCrafters

Feature Recommendations
Annotated Wireframes
Lens Reco Engine
SEO Store Locator

Lowe's

Category Search Exploration
Seasonal + Promotional Sites
Moving Calendar

Lutron

International Markets Review
International Site Maps
International Content Audits

McDonald's

Personas
Content Maps
Site Maps
Usability Studies
Content Strategy
Content Matrix
Mobile Prototypes

Nine West

Annotated Wireframes
Functional Reqs + Specs
Annotated Wireframes

Neutrogena

Facebook Contest Wireframes

Quaker Oats

Site Maps + Flows

SyFy Network

Warehouse 13 | Wireframes
SyFy Rebranding | WyFy Portal Page

Solvay

Maps + Flows

State Farm

Annotated Wires + Protos
Community Discovery
Use Cases + Reqs
Annual IA Reviews

Sunglass Hut

UX Strategy
Wires + Proto

Veolia

Heuristic Evaluation
Competitive Review

Wrigley

Annotated Wireframes
Prototypes
Reqs + Specs
Use Cases + Flows

Facets and Roles:

Leadership

Strategy + Vision

Planning

UX Research

Info Architecture (IA)

Content Strategy

Interaction Design

Prototypes

Usability Testing