Andrea Fratto

email : amf@squareminds.com
phone : +1 310.614.1004
chat : andief@gmail.com

©2014 Portfolio : www.squareminds.com
©2013 Portfolio : www.squareminds.com/projects
LinkedIn Profile : www.linkedin.com/in/andreafratto

DAY-TO-DAY:
Design Review and iteration
Collaborative workshops, Problem framing, Design exploration
Quant metrics and qualitative research to inform design direction + goals
Maps, flows, wires and prototypes to communicate design to stakeholder and production team.
Provide UX thought leadership and knowledge sharing
Catalog superior UX patterns, style guides, examples and techniques
PROJECT-BASED:
Work with clients to understand business requirements and goals
Research and analyze customers' content and functionality needs
Research and analyze industry trends and competitor sites
Translate, define and present UX strategy and concepts
Devise architectures, navigation, personas and experience maps for all levels of interaction or touch points
Work with writers and designers to ensure usability, simplicity and economy of design
Produce appropriate deliverables to communicate project landscape and detail
Produce working prototypes to demonstrate concepts, and actual customer experiences, for clients and internal teams
Develop usability test plans, conduct ongoing usability testing and provide analysis reports
Define metrics for assessing ROI and project success/growth
VARIOUS DELIVERABLES:
Content Audits/Evaluations, Competitive Reviews, Stakeholder/Customer Interviews, Heuristic Evaluations, Personas, Functional Requirements/Specs, Site Maps, Content Maps, Wireframes, Use Cases, User Flows, Prototypes, Usability Testing Results/Analysis

Technical Project Manager | Slack Barshinger | Chicago, IL | January 2006 - December 2006

Work with Account and Creative to determine technical foundation and execution
Provide accurate time/cost/scope estimations for project budget
Drive project requirements, priorities and schedules
Produce site maps and wire frames
Provide Technical Direction to Creatives and Developers during concept development and Web development
Manage project routes and testing
Coordinate with Account Management to monitor project progress and budget; Gauge resource/priority adjustments accordingly
Prepare weekly progress report for Director of Digital Strategy
Manage expectations to ensure all deliverables are met according to specifications
Manage project documentation and archives
Manage all client SharePoint sites
Manage email marketing Web application and client accounts

Lead Developer | Slack Barshinger | Chicago, IL | January 2003 - 2005

Work with Account Team to determine foundation and scope of project production
Provide accurate time and resource estimations for project budget
Assist interface designers to ensure usability standards are met
Assist with information architecture, interface and navigation design
Provide Art Direction, concept development, and Web development on selected projects
Manage all deliverables’ specifications and schedules
Optimize artwork for electronic media as well as file economy

Web Developer | Slack Barshinger | Chicago, IL | January 2001 - 2003

Optimize artwork for electronic media as well as file economy
Develop in BBEdit using DHTML, and FLASH
Collaborate with off-site programmers on selected projects
Provide ongoing process improvement and standardization notes
Project Management: Banner and Email campaigns, monthly updates to company Web site
Sole developer from April 2002 through February 2003